Pandering – Online Hair Transplant Marketing Tactics

Spencer Kobren and Joe Tillman discuss the very real issue of physician pandering, a tactic used by some in the field to win the favor and to appeal to vulnerable and usually young hair loss sufferers who frequent the various online hair loss message forums While the term is most notably associated with politics, there are physicians who are known to spend a great deal of time publicly expressing their views for the sole purpose of leveraging these very visible platforms to draw support and in turn generate more income by expressing views that do not necessarily reflect good scientific research or the responsible practice of medicine.

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