The Office Of The Illinois Attorney General Files Suit Against Steve Bennis and Natural Hair Growth Institute

Illinois State Attorney General Lisa Madigan filed a lawsuit on Tuesday in Cook County Circuit Courts against a Chicago based hair growth company for allegedly making false statements based on unsubstantiated claims, and for failing to provide consumers with refunds for unproven hair growth treatments with an average cost of between $8,000 and $12,000.

“The defendants in this case use highly sensational marketing slogans to convince consumers to pay thousands of dollars for a service that simply isn’t proven to be effective by modern science,” Madigan said.

Natural Hair Growth Institute uses low level laser light therapy, scalp massage, questionable topical concoctions and nutritional supplements that it says will regrow hair within six months or “your money back.”

Among other allegations, Madigan’s lawsuit alleges that the Natural Hair Growth Institute’s treatment method fails to produce the results as advertised.

The state is seeking a permanent ban for the defendant from operating in Illinois. Madigan also requests full restitution for all consumers affected, and civil penalties of $50,000 for each violation of the Illinois Consumer Fraud Act.